RAÚL MORENO IZQUIERDO
A SMALL ATLAS OF IDEAS

Strategy.

A coherent set of choices for pursuing objectives with available resources.

An idea in context

A strategy establishes priorities and boundaries. Choosing whom to serve, what problem to solve and which capabilities to develop helps coordinate action. Reviewing assumptions when circumstances change allows direction to adapt without losing sight of the objective.

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20 related concepts + 10 randomly selected business topics to discover new ideas.